Part 2: Luxury Marketing Hot Takes
When you’re building a brand—especially one rooted in luxury, service, or expertise—how you show up matters. Every post, every page, and every photoshoot is either elevating your brand or diluting it. In today’s world, trust is built not just through quality, but through consistency, taste, and thoughtfulness.
Let’s break down a few overlooked hot takes that can make or break your brand presence—and how to make sure you’re putting your best foot forward:
1. Your Brand Is Always on a First Date
Think about it: when someone lands on your Instagram, website, or LinkedIn for the first time, what are they seeing? You may have built that page months ago, but for them, it’s Day One.
If you want to attract high-caliber clients, collaborators, or press—you have to treat your digital footprint like it’s the first date of your business every single day. That means your visuals, messaging, and user experience should feel intentional and up to date. The brand energy has to match from your Reels to your About page.
Quick fix: Do a monthly website audit. Are your services clear? Are you still promoting that holiday sale from two seasons ago? Keep it tight, polished, and aligned.
2. Are Your Boundaries Making You Sound… Cheap?
Let’s talk about boundaries—and why in the luxury space, that word can be an ick. Not because boundaries aren’t important (they are), but because the delivery of them matters. You don’t need to post a long rant about why you don’t answer emails after 6 PM. That’s not a boundary. That’s a vibe killer.
Luxury clients expect high standards and structured communication—they just don’t want to feel like you’re building a wall. Instead of shouting your limits, design experiences that create exclusivity and ease. Automate onboarding. Set clear communication hours in a welcome guide. Build systems that support you without making your brand feel like a no-entry zone.
Luxury isn’t just about what you offer. It’s about how you make people feel. And that starts with removing friction, not adding rules.
3. Influencer or Thought Leader? Choose Wisely.
There’s a huge difference between being an influencer and being a thought leader. One chases algorithms. The other drives conversation. And in an era of AI-generated everything, the people who win will be the ones who sound unmistakably like themselves.
Using AI to draft, brainstorm, or outline? Totally fine. But don’t stop there. Add your voice. Infuse your perspective. Take an extra beat to turn the good into great. Your audience can tell the difference. Trust is built in those final few details.
And speaking of content—when it comes to your team (photographers, videographers, social), choose people who understand the story you’re telling. Your brand isn’t just a product; it’s a narrative. Every image, every post, every edit should feel like a chapter in that story.
Final Thought: Your Brand is the Experience
You are your brand’s best investment. How you show up online should match how you deliver in real life. It’s about consistency, intentionality, and taste—on every platform, at every touchpoint.
So whether you're reworking your bio, planning a new shoot, or hiring a new content team—ask yourself: Is this adding to the story I want to be known for?
If not, start editing.
For more luxury marketing hot takes, listen to the Persephone Says Podcast—where we say what everyone else is thinking.
