What to Do When You’re in a Place of Marketing Indecision
Marketing indecision is one of the most paralyzing feelings a business owner or marketer can face. You know you need to take action, but instead, you find yourself second-guessing, doomscrolling, or avoiding decisions altogether.
In this episode of PersephoneSays, Persephone breaks down a practical roadmap for moving from paralysis to action. If you’ve ever felt stuck, overwhelmed, or unsure of your next marketing step, this is the clarity you’ve been waiting for .
1. Reconnect with Your “Why”
Before diving into tactics, pause and re-ground yourself in your reason for doing this work. Is your goal to increase revenue? Book more clients? Build brand equity? Take three vacations a year? Whatever it is, clarity begins with your why .
Quick Fix: Write down one short-term goal and one long-term goal. Everything else should flow from these.
2. Audit What’s Working (and What’s Not)
Gut feelings can mislead you. Instead, look at the data: engagement rates, website traffic, conversion metrics. Be brutally honest about what’s not working — but don’t forget to acknowledge what is .
Hot Take: Grace is just as important as critique. Give yourself credit where it’s due.
3. Get Laser-Clear on Your Audience
If you don’t know who you’re speaking to, no wonder your messaging feels off. Define your ideal client avatars—their jobs, household income, travel habits, even where they shop. Then ask: Am I presenting myself as the solution to their problem?
Quick Fix: Rewrite your messaging so it positions your brand as the answer to your client’s challenges.
4. Solve One Problem at a Time
Overwhelm often comes from trying to patch every hole at once. Instead, isolate the biggest pain point—bookings, content creation, ads—and solve for that first.
Hot Take: Clusterfucky (yes, that’s the technical term) happens when you try to do everything at once .
5. Progress Beats Perfection
Waiting for the perfect campaign, post, or website refresh will only keep you stuck. The fastest way to move from good to great is to start now and iterate later .
Quick Fix: Pick one action you can take this month to create momentum—and do it, even if it’s not flawless.
6. Let Data Drive, Not Drama
Likes and views don’t pay the bills. If bookings are down, analyze your website traffic, conversions, and drop-off points. Numbers never lie, and they’ll tell you exactly where your energy should go .
Hot Take: Delete the app if social media vanity metrics are clouding your judgment. Give your brain space to think strategically.
7. Protect Your Inspiration
Too much noise leads to copycat marketing. Stop looking sideways at competitors and start seeking inspiration outside your industry. Mood boards, travel, books, music—all of these spark originality .
Quick Fix: Schedule time to unplug. The best ideas come when you’re not scrolling.
8. Test, Iterate, Repeat
Whether it’s a mini campaign, a website refresh, or a new coaching program, the only way to break paralysis is to test. Marketing is a long game, and one meaningful change can shift your entire trajectory .
Hot Take: There is no silver bullet—only consistent action and refinement.
Final Thoughts
Marketing indecision thrives on fear. The antidote is clarity, focus, and momentum. By reconnecting with your why, solving one problem at a time, and letting data guide you, you’ll move past paralysis and into action.
Because in marketing—as in life—doing nothing guarantees nothing.
🎧 Ready to reset your momentum? Listen to the full episode of PersephoneSays: