The Media Socialites developed a TikTok-first content strategy for Crystal Plaza to position the venue as a leading source of luxury wedding inspiration while driving qualified inquiries. By leveraging real wedding moments, behind-the-scenes access, and wedding inspiration, the program generated authentic, evergreen content that showcased the estate’s unique charm and service excellence.

In tandem, we implemented an SEO-driven approach to optimize captions, keywords, and cover text, ensuring content was easily discoverable within TikTok’s search algorithms. As a result, Crystal Plaza experienced multiple viral moments, significantly increasing reach, engagement, and brand visibility among couples and event planners alike.