Ditching Marketing: The Ultimate Business Sabotage
TMS SOCIAL STUDIES: The one where you ditched marketing and self-sabotaged your business.
Let's play a little game of "What if?"
What if you just stopped marketing your business? The economy is in flux. You’ve booked a few leads but want to reign in finances, and this feels like an easy fix.
To rephrase this a bit, what if you let the brand you have been building fade into the background, creating an opportunity for competitors to lean into the limelight? That doesn’t sound quite as good, but is backed with hard data. Pausing marketing is a temporary financial escape, but industry veterans know better–the consequences of removing marketing extends well beyond a mere dip in leads.
If you're considering ditching marketing, hold tight because this little dose of reality might just wake you up from that dreamy haze.
STUDIES: If you're considering ditching marketing, hold tight because this little dose of reality might just wake you up from that dreamy haze.
Out of Sight, Out of Mind | Removing marketing essentially erases your business, allowing other brands to live in the focal point of your target audience. In this case, absence doesn't make the heart grow fonder, especially when it comes to generating future leads. So, what can you do instead?
Dive harder (and smarter) into targeted marketing strategies that keep your brand at the forefront of potential client’s minds. Be present on social media, run enticing ad campaigns, and engage with your audience through valuable content.
The Black Hole Effect | Picture this: You stop marketing and a competitor seizes the opportunity to fill a void. Slowly but surely, precious customers drift away, attracted by the shiny new marketing strategies of a rival brand. Avoid this pitfall by staying proactive.
Be where the customers are engaging with a 360-marketing approach that never stops communicating your unique value proposition with current and future customers.
The Peril of Forgotten | If you build it, they might come–but you still have to leave the lights on for a home run (or for anyone to find your field of dreams). When you remove marketing, you risk being forgotten in the arena of digital noise. Past efforts may have built a decent foundation, but rest assured, maintaining presence is crucial for the curb appeal customers expect.
Consistently update your website, optimize with SEO, and continue to engage and nurture your target audience with fresh, thoughtful content.
As entrepreneurs, we're all on a journey to create something that is not only meaningful but stands the test of time. If you are afraid that leads are going to slow down, removing marketing is a sure way to make certain they do. Instead of throwing in the towel, get more strategic with stronger calls to actions that speak authentically to your niche. Worry less about vanity metrics and more about generating leads by investing in platforms that generate true ROI (let’s go paid ads!).
When you’re ready for continued growth, our team is here to support you along every phase of the brand journey.