CASE STUDY:

BRANDING + LEAD GENERATION:

McCATHERN, SHOKOUHI, EVANS

Computer monitor displaying a website for McCATHERN law firm, with a black and white historical photo of three men, one wearing sunglasses and a cowboy hat, and another in a suit, in the background.
Black and white photo of six people sitting around a conference table in a meeting room, with a large graphic overlay of the words "I AM YOU SAVE" in bold, stylized text. The room has bookshelves, framed photos, and a mounted deer head, with a window in the background.

  • Lead Generation is their number 1 priority

  • Create a consistent brand and presence across marketing channels

  • Increase brand awareness

  • Convert traffic from website to leads - currently more leads come from referrals

GOALS

Prior to joining TMS, McCathern lacked a sense of consistency and brand identity. By implementing a complete and total overhaul of the company’s branding through a website redesign, logo update, and transformation of social media platforms, TMS has been able to reinforce McCathern’s position as a trusted firm across industries as well as modernize and refresh the company’s presence online and in person. This rebrand extended to email marketing, paid ads, and LinkedIn as well as other touch points as a way to engage audiences and drive traffic to the new website with a cohesive look and feel.

OVERVIEW /APPROACH

THE RESULTS

In the last 12 months, TMS has delivered:

38%

INCREASE IN WEBSITE SESSIONS

54%

INCREASE IN INSTAGRAM PROFILE VIEWS

100%

INCREASE IN WEBSITE VISITS FROM ORGANIC SOCIAL

110%

INCREASE IN IMPRESSIONS

62%

INCREASE IN LEADS GENERATED