CASE STUDY:

BRAND AWARENESS – PLAZA PARTIES

Elegant wedding reception hall decorated with multiple large chandeliers, a tiered wedding cake adorned with white flowers, and tables covered with white flowers and candles.
A black and white photo of a bride in a wedding dress and veil holding a bouquet on a staircase, reaching out to a man in a tuxedo who is kneeling on one knee, holding her hand.
  • Increase brand awareness for Plaza Parties 

  • Drive engagement on Plaza Parties’ Instagram 

  • Generate more digital traffic for Plaza Parties

GOALS

Plaza Parties, a premier event space specializing in high-end social gatherings, entrusted The Media Socialites with the management and growth of their Instagram presence. Our goal was to increase brand awareness, engagement, and conversion-driving actions through organic content, strategic engagement, and data-driven optimizations. Throughout 2024, our team focused on positioning Plaza Parties as the top venue for luxury weddeings and corporate + nonprofit events through high-quality visuals, often times captured by our team of creators, behind-the-scenes set-ups, client testimonials and interactive stories. We worked to tap into seasonal events and happenings emphasizing the venue’s versatile capabilities and premiere offerings for all types of events and gatherings.

OVERVIEW /APPROACH

THE RESULTS

100%+

INCREASE IN CONTENT INTERACTIONS AND PROFILE VISITS

352.9%

INCREASE IN LINK CLICKS

1.7k%

INCREASE IN REACH