CASE STUDY:
GENERATING APPOINTMENTS + REVENUE
THE NAZ EXPERIENCE
Build a cohesive and consistent online brand identity across all digital platforms.
Generate brand awareness and deepen customer engagement through organic and paid strategies.
Drive business growth by converting engagement into booked leads.
GOALS
TMS partnered with Dr. Naz to establish and scale a compelling digital presence through an integrated marketing approach:
Organic Social Media: Focused on Instagram and TikTok with a consistent posting schedule and original content to educate, inspire, and engage target audiences.
Creative Production: Conducted bi-annual brand shoots to develop high-quality image and video assets for multi-channel use, enhancing visual storytelling and brand cohesion.
Paid Advertising: Ran multiple ad campaigns targeting high-intent website visitors, leveraging retargeting to convert them into leads through strategic offers and clear calls to action.
Email Marketing: Executed ongoing newsletter campaigns to nurture the client’s audience, build trust, and drive appointments and recurring business from loyal clients.
OVERVIEW /APPROACH
THE RESULTS
In 24 months from the start of our partnership:
103k
UNIQUE WEBSITE VISITORS
200k
FOLLOWER GROWTH IN 24 MONTHS
1,600
TOTAL LEADS GENERATED IN 24 MONTHS
$30 - 40
COST PER LEAD
$201k
CLOSED REVENUE ATTRIBUTED WITH TMS EMAIL CAMPAIGNS ONLY**