CASE STUDY:

GENERATING APPOINTMENTS + REVENUE

THE NAZ EXPERIENCE

  • Build a cohesive and consistent online brand identity across all digital platforms.

  • Generate brand awareness and deepen customer engagement through organic and paid strategies.

  • Drive business growth by converting engagement into booked leads.

GOALS

TMS partnered with Dr. Naz to establish and scale a compelling digital presence through an integrated marketing approach:

  • Organic Social Media: Focused on Instagram and TikTok with a consistent posting schedule and original content to educate, inspire, and engage target audiences.

  • Creative Production: Conducted bi-annual brand shoots to develop high-quality image and video assets for multi-channel use, enhancing visual storytelling and brand cohesion.

  • Paid Advertising: Ran multiple ad campaigns targeting high-intent website visitors, leveraging retargeting to convert them into leads through strategic offers and clear calls to action.

  • Email Marketing: Executed ongoing newsletter campaigns to nurture the client’s audience, build trust, and drive appointments and recurring business from loyal clients.

OVERVIEW /APPROACH

THE RESULTS

In 24 months from the start of our partnership:

103k

UNIQUE WEBSITE VISITORS

200k

FOLLOWER GROWTH IN 24 MONTHS

1,600

TOTAL LEADS GENERATED IN 24 MONTHS

$30 - 40

COST PER LEAD

$201k

CLOSED REVENUE ATTRIBUTED WITH TMS EMAIL CAMPAIGNS ONLY**